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Katy Perry Creating a New Popchips Flavor and More Celebrity News


The singer is testing flavors for her new creation. Also, Mindy Kaling and Reese Witherspoon do lunch

What's up with our favorite celebrities this week? Well, Kate Middleton is pregnant, but there's no food news there, so we're left with the excitement of new pals Mindy Kaling and Reese Witherspoon. Read on for more highlights!

Restaurant Buzz

After reportedly spending the night with Leonardo DiCaprio, Cameron Diaz recovered the next morning over brunch at The Lion in New York City. [NY Post]

Funny girl Mindy Kaling had lunch with A-list actress Reese Witherspoon at Los Angeles' hot spot, The Tavern. [US]

Powerhouse magazine Marie Claire hosted a slew of starlets for a special holiday dinner at Fig & Olive in Los Angeles. Famous faces included Zoe Saldana, Lea Michele, Elizabeth Olsen, and Jessica Pare. [Popsugar]

Sex and the City's Chris Noth and wife Tara snacked on heaping falafels at vegetarian spot Maoz in New York City. [The Daily Mail]

Seen & Heard

Katy Perry is trying her hand as a tastemaker. The singer has been hard at work in the kitchen to come up with a new flavor for her favorite snack, Popchips. As you may know, Perry recently starred in Popchips’ new ad campaign. [Popchips]

Kelly Clarkson grabbed Starbucks on the go in London. [E!]

Halle Berry carries daughter Nahla's lunchbox on the walk to school in Beverly Hills, Calif. [E!]

Modern Family's Ariel Winter grabbed snowcones while at the farmers' market in Los Angeles. [E!]

Jennifer Aniston and Justin Theroux hosted a tree-trimming party at their home in Los Angeles. [The Daily Meal]

Liam Hemsworth downed a super-healthy green smoothie on the set of his movie, Paranoia, in Philadelphia. [US]


Katy Perry And Popchips Introduce Katy’s Kettle Corn

Singer-songwriter Katy Perry and Popchips are introducing the newest addition to Popchips&rsquo award-winning line of snacks&mdashKaty&rsquos Kettle Corn, a sweet and salty popped corn chip debuting at most Target stores nationwide this month and at select retailers next month.

Shortly after joining the Popchips family in July as an investor and creative partner, Perry expressed the desire to create a signature Popchips flavor.

&ldquoPopchips had never ventured into sweet territory before, but I wanted to add my personal touch when creating a flavor,&rdquo said Perry. &ldquoSo I rallied behind the idea of kettle corn. When I snack, I crave a little bit of sweet and a little bit of salt, but I had yet to find a healthier way to satisfy those cravings. When Popchips first approached me to be an ambassador, I thought, &lsquohey, this is my chance to create my snacking desire.&rsquo After a series of intensive taste tests, I&rsquom proud to introduce the best of both worlds, and my dream snack realized&mdashKaty&rsquos Kettle Corn.&rdquo

Perry also put her own twist on the packaging, from the pink and purple colors and spotlight to the heart over the &ldquoi&rdquo in the Popchips logo.

&ldquoWhen Katy Perry became the new face of Popchips and an investor we were thrilled. When she told us she wanted to create her own flavor, we couldn&rsquot wait to get started,&rdquo said Keith Belling, co-founder and CEO of Popchips. &ldquoThrough the process we got a first-hand look at the drive, passion and attention to detail that&rsquos helped turn Katy Perry into a global popstar. And Katy&rsquos Kettle Corn is a delicious reflection of her unique personality and continues Popchips&rsquo position as a leading innovator in the snack aisle.&rdquo

Katy&rsquos Kettle Corn debuts at Target stores this month and an select retailers, including Safeway and Walgreens, beginning in mid-February.


Katy Perry Unveils. Her Popchip Flavor!!


Popchips give you the best of all worlds: they’re healthier than chips, they taste great, and they’ve got Katy Perry‘s awesome boobs repping them! Ha!
Now, Katy is set to unveil her VERY OWN Popchip flavor!
Are you ready?? It’s…
KATY’S KETTLE CORN!!
Here’s what she said:

“Popchips had never ventured into sweet territory before, but I wanted to add my personal touch when creating a flavor. After a series of intensive taste tests, I’m proud to introduce the best of both worlds, and my dream snack realized – Katy’s Kettle Corn!”

That’s not all, though! She also got to help design the bag — so it’s got a pink and purple spotlight and a little cute heart dotting the Popchips “I.”
You’ll be able to buy the new Katy flav next month from places like Target, Safeway, Walgreens and such!
Fab! Sounds deeeeelish!
[Image via Popchips.]


Katy Perry Partners with popchips

SAN FRANCISCO -- Snack brand popchips has announced that Katy Perry, global pop superstar and long-time fan of the brand, has joined popchips as an investor and ambassador that will include being featured in the company's first national advertising campaign launching this fall.

The partnership combines Perry's style and personality with the grassroots brand.

"I remember it was late at night, and I was craving a midnight snack without the guilt," said Perry. "The bag stood out in the minibar, and I was pleasantly surprised when I read the back of the label and saw that it was a healthier choice. I was hooked after my first bite. When I discover something good, I want to share it with everyone I know, so I tweeted about it popchips came to me, and I've decided to invest in popchips and join the team as a creative partner."

"We're thrilled to have one of the music industry's most creative, charismatic and driven stars join the popchips team," said Keith Belling, co-founder and CEO of popchips. "Her personality and passion are a fantastic fit for the brand, and we look forward to working together to take our brand to the next level."

Launched in 2007, popchips are now available at more than 20,000 retailers across North America and the U.K., including Whole Foods, Safeway, Waitrose, Target, Kroger, Wegmans, Costco and other independent specialty chains, as well as on Amazon.com.

San Francisco-based popchips are a naturally delicious line of popped chips with all the flavor and less than half the fat of fried chips, the company said.


30 Hilariously Bad Celebrity Products

If you're famous and you find your celebrity status isn't bringing in the bucks quite the way it used to, you can always slap your name on a product. And, according to research published in the Journal of Advertising Research, this strategy is surprisingly effective in fact, George Foreman earned more millions putting his name on a certain grill than he ever did in the ring. However, for many stars, less-than-discriminating taste about what to lend their name to can lead to some seriously suspect product offerings.

From pudding to toothpaste to coffins, these hilariously bad celebrity products haven't exactly withstood the test of time. And those that do make some semblance of sense? Well, they're terrible ideas, too. The next time these folks want to make some money without doing too much work, they should take a lesson from The 30 Funniest Celebrity Commercials and get people laughing with them, rather than at them.

If you imagine Jessica Simpson putting on perfume and saying, "man, I wish I could drink this stuff," then her line of edible cosmetics makes perfect sense. In every other way, it's completely confusing. And probably sticky. And made people smell like walking jars of frosting. And if you think that's bad, check out The 20 Beauty Products You Should Never Use.

Before becoming president of the United States, Donald Trump sold overpriced meat. After debuting in 2007, Trump's steaks were sold at The Sharper Image for two months before being discontinued because nobody bought them. They were also hocked via QVC. And, to be clear, a Trump steak is definitely not The One Steak Order That Will Impress Any Butcher.

This terribly-named product was released in 2004 and seemed to disappear around 2012, after a very drawn out lawsuit surrounding the low-carb, high-protein pudding was resolved. While it existed, it was available at GNC, serving that niche market of people who wanted to get swole and didn't think it was weird to eat pudding from a can. Luckily, you can still meet your protein RDA with The 5 Best High-Protein Snacks for Men.

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The Kardashians have made a very successful career of marketing themselves or selling something in pretty much whatever way they can, but but they can't all be winners. Case in point: the Kardashian Kard. This prepaid debit card was immediately derided for its exorbitant fees, which cost users almost $100 per year just to own. That doesn't even include the fees attached to actually using the card. Less than a month after it debuted, it was removed from the market. And for more on the crazy lives of celebs, here are 50 Crazy Celebrity Facts You Won't Believe Are True.

You have to credit the creators of Shaq Fu for their creativity. Not everyone would use a famous basketball player as the protagonist in a martial arts video game. Unfortunately, it didn't really work. The original Shaq Fu is generally considered one of the worst video games of all time. But because we live in a world of irony now, a sequel to the original, Shaq Fu: A Legend Reborn, will be released sometime in 2018, thanks to a massively successful crowdfunding campaign.

Mary-Kate and Ashley Olsen are set for life, and that didn't happen thanks to Full House royalties. The pair used their celebrity to push a multitude of products, including a board game, a Mary-Kate and Ashley magazine, and a whole bunch of CDs your little sister made you listen to.

But perhaps the most ridiculous of all was Mary-Kate and Ashley Aquafresh BubbleCool Toothpaste, released in 2003. The twins were 17 at that point, but the toothpaste featured pictures of them at 13 to market the toothpaste to tweens. Apparently, the twins had a hand in choosing the flavor of the toothpaste, which was, judging by the name, terrible.

David Lynch loves coffee. At one point in his life, he was drinking 20 cups of instant coffee every day. Unfortunately, his name is better associated with nightmarish art house flicks than this supposedly great way to start your day, and the director's signature beans are no more. Fortunately, there are other, less disturbing ways to reap the 75 Amazing Benefits of Coffee.

Hulk Hogan has had many failed business and creative endeavors over the course of his career. The Thunder Mixer is one of them. It's a portable protein drink mixer, possibly useful if your muscles are too sore from lifting to shake a bottle around. The Thunder Mixer didn't bring him the money he was after, but the Hulkster more than made up for it by suing website Gawker and winning a $31 million settlement. Today the Thunder Mixer is no more. Luckily, you don't need one to make thee 4 Best Smoothies for a Zero Belly.

Want your loved ones to rock the afterlife? KISS has you covered. The KISS Kasket, released in 2001, was a real, purchasable coffin decorated with images of the band KISS. While the Kasket was discontinued by 2008, in 2011, a second generation KISS Kasket was released, although the band has since shelved their mortuary memorabilia. And for more silliness from bands, check out the 30 Worst First Names for Your Favorite Bands.

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If you're like the average consumer, when you think of Paris Hilton, you think of scrapbooking. Just kidding, nobody thinks of scrapbooking when they think of Paris Hilton. That's why the Paris Hilton Creativity Collection scrapbooking kit makes no sense, and likely why it's no longer being made.

Marilyn Manson decided to share his love of absinthe with the world with a product called Mansinthe. It's a traditional absinthe, that costs between $60 and $70 a bottle and received a 90 from Wine Enthusiast. So, while it may taste good, that shouldn't totally counteract the shame of drinking something called "Mansinthe." And for more on Manson—once rumored to be the kid from "The Wonder Years"—here are the 20 Craziest Celebrity Rumors of All Time.

Jeff Foxworthy used to make money by telling jokes about beef jerky. At some point he decided to cut out the middleman and make money by selling the product himself.

Along with aftershave, knives, and other weapons, Steven Seagal at one point had his own energy drink. Released in 2005, Lightning Bolt has since been discontinued.

Rather than endorsing the candy bar he basically shares a name with, Carmelo Anthony has his own candy bar, The Melo, which apparently tastes like a not-as-good Caramello.

Socks the Cat Rocks the Hill was a video game the world needed even less than Shaq Fu. The game was about Socks the cat (the Clinton family cat during their tenure at the White House) trying to warn the White House about a stolen nuclear missile launch device.

Much like Shaq Fu, Socks the Cat Rocks the Hill was also the subject of a recent successful crowdfunding campaign. This campaign, however, was not for a sequel. It was merely for an actual release of the game, since Socks the Cat Rocks the Hill never made it to shelves.

Katy Perry's Kettle Corn Popchips were her "dream snack realized" and are basically just regular Popchips, but sweeter. It's a pairing that doesn't make much sense, but at least led to the creation of a video featuring Katy Perry running around with a bunch of cats wearing neon wigs, so it's not like it's entirely culturally insignificant.

Starpower: Beyonce was supposed to be a motion capture dance video game starring Bey. The game was never released, resulting instead in a $100 million dollar lawsuit by game developer Gate Five, who claimed that Beyonce bailed on the game for no good reason, which led to the layoff of 70 employees. Eventually the lawsuit was dropped, and the world will never know how truly bad this game would have been.

It seems pretty likely that the Mr. T FlavorWave Oven Turbo was hoping to capitalize on the success of the George Foreman Grill. It failed, despite the fact that it was, confusingly, dishwasher safe.

Everyone's favorite "oh yeah, that's a guy who was in NSYNC" NSYNC member Chris Kilpatrick decided to release a clothing line in 2001, which he called FuMan Skeeto, presumably to make sure you'd be embarrassed to wear any of it.

When you think of Carlos Santana, you probably don't think of women's shoes. But you could, and you wouldn't be completely crazy, because Carlos by Carlos Santana is a real thing. Apparently the shoes are "inspired by the artistry and passion of Carlos Santana's soulful rhythms and vibe." A line of Carlos Santana shoes for men is being released this year as well, so if you want to think about the song "Smooth" every time your feet hit the ground, you are in luck.

Inspired by the time he showed up for an appearance on The View pretty drunk on limoncello, Danny DeVito decided he should make his own limoncello, which has an amazing jingle and is reportedly pretty good, but is pretty difficult to find. If you spot a bottle and can endure the hangover that follows an evening of drinking limoncello, be sure to grab some. Oh, and if you Google "Danny DeVito" and "Limoncello," you'll definitely stumble across the 10 Times Celebs Appeared Drunk on Live TV.

Country singer Dwight Yoakam actually has entire line of frozen foods. This one just happens to have the most unappetizing name, which is really saying something, because another one is called "Macaroni Mouth Poppers."

Heidi's Fruit Flirtations were a gummy candy endorsed by Heidi Klum, who claimed to be disappointed with the quality of American gummies. Unfortunately, there wasn't much a market for these, particularly since you Haribo's well-executed gummy candies are already available at virtually every supermarket in North America.


Katy Perry Travels Back in Time with Pikachu in 'Electric' Music Video for Pokémon 25 Album

Katy Perry is getting in touch with her inner child.

The pop superstar stars in a new music video for her song "Electric," which will be featured on Pokémon 25: The Album, celebrating the beloved video game, TV and movie franchise&aposs landmark anniversary.

The fun footage sees Perry, 36, belting uplifting lyrics alongside Pikachu as the two travel back in time to their childhoods, seemingly before they were both the household names they are now.

"They&aposll try to bring you down / But you&aposve got the power now," she sings. "I know you feel it / If you believe it, then you can / There&aposs no reason that this life can&apost be electric!"

Before the video dropped at midnight on Friday, Perry captioned a teaser clip on Instagram "On this very special #tbt me and Pikachu go back to when we were Katheryn Hudson and Pichu *ϞϞ(๑⚈ ․̫ ⚈๑)∩," referencing Pikachu&aposs baby form and her own birth name.

Never miss a story — sign up for PEOPLE&aposs free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human-interest stories.

Billboard reports that Pokémon 25: The Album will be released this fall by UMG&aposs Capitol Records, and feature 14 songs inspired by the franchise.

The album is set to feature Universal Music Group artists like J Balvin and Post Malone — the latter of whom will put his own spin on Hootie and the Blowfish&aposs hit 1995 single "Only Wanna Be with You."

In a statement obtained by Billboard, Balvin, 36, said, "Pokémon is pulling out all the stops for P25 Music, and I&aposm thrilled to join the program as one of its premier collaborators."

"I&aposm looking forward to adding my own unique flavor to this huge Pokémon party and adding more good vibes to the celebration," he added.

RELATED VIDEO: Katy Perry Dresses as Tinker Bell and Bleaches Her Eyebrows for American Idol&aposs Disney Night

Perry told PEOPLE in January of being part of the project, "I love being a part of anything that is playful and is good storytelling and has really good messages to share with the world. Now having a child myself, I understand that it&aposs so important to play. This is a continued extension of who I am."

In 2019, Perry — who gave birth to daughter Daisy in late August — visited The Pokémon Café during a trip to Japan, and the experience was "amazing," the American Idol judge recalled, adding that the visit "brought up all these wonderful childhood memories."

Growing up, Perry told PEOPLE, she always related most to Pikachu: "I&aposm really attached to the hero. I know there are others in the game, but I just found Pikachu to be really cute."

"I understand the story of Pikachu. On the surface, you might just think I&aposm just cute, have a couple of cute songs," she added. "But if you dig deeper, you&aposll realize &aposChained to the Rhythm&apos is not just a fun little song!"


Popchips CMO: TV still the most effective ad medium

Popchips was an instant hit when it entered the potato chips market in 2007. Not only did the snack promise a healthier air-popped alternative to the typically fried fare but it came with a splashy marketing campaign that included mega-celebrity endorsements from the likes of Katy Perry.

But not all of it has been savvy: A 2012 campaign featured Punk’d star Ashton Kutcher pitching Popchips in an array of personas, including an Indian man in brownface and a bad fake accent. Aggressive competition from larger brands that have come out with their own healthier alternatives — like Wheat Thins Popped — has also contributed to a sales slump. Now Popchips, with annual sales of north of $50 million, is rethinking its strategy.

In the past year, Popchips has ditched its celebrity-driven ad strategy, hired new agencies and also launched its first TV campaign. Digiday spoke with Marc Seguin, Popchips’ CMO, to discuss where the brand is going next. Excerpts:

What was your vision for the brand when you joined Popchips?
We did a lot of consumer research about where we fit in the changing landscape. We were one of the very first people to provide a healthy alternative in snacking. But since then, a whole new “better for you” category has emerged, has grown to over a billion dollars, and a ton of big and small manufacturers have jumped in. We were forced to sit down, make a decision and choose whether we still wanted to position ourselves as an alternative to the bad, unhealthy chips or as the best product in the new category. We made this conscious decision that we are the original “better-for-you” snack and we are going to communicate that in the category.

What were some of the challenges you faced?
Everything has been new in the last year, in some form or another. So far, we had built a business through digital and experiential marketing, but we were limited to the coasts. There was an opportunity to take the message to the whole country. We moved our headquarters [from San Francisco to Los Angeles], and that was a challenge in itself because we had to create a new marketing team. We also got new agencies and shifted our strategy a bit. Personally, it was a shift for me too, coming from a multibillion dollar business with a bigger scale to a smaller and still very much an entrepreneurial company. There was a lot of focus on using our existing resources to drive engagement. It’s also been a challenge to execute in-store activations and connect them with out-of-home marketing.

Your brand strategy seems to have significantly moved away from relying heavily on celebrity endorsements. Why is that?
Celebrities are great to build initial awareness because you’re borrowing their reach to get the word out. But now, people know Popchips but not necessarily what we do differently or why they know us. Because the space has gotten competitive, it’s become clear to us that what’s gotten lost in our messaging is what makes us unique.

What was the Popchips takeaway from the Ashton Kutcher brownface snafu?
I didn’t personally have to deal with the aftermath, but we’ve gone back and analyzed what’s worked and what’s not. With any celebrity engagement, you have to cut through the clutter but you can’t go so far that it steers away from the brand. It’s one of those things that happens along the way, but it has not had an impact on my decision to use celebrities or not. It came down to what people were taking away from our brand and we’ve shifted to being more specific about that take-away.

So what is the message now?
The message we’re conveying is that you don’t have to sacrifice taste. To me, that’s going back to the roots — focusing on what it made us successful from the early days. From my standpoint, the most effective and efficient way to reach consumers is still TV, which is why we’ve started doing a lot more of it. It is still the best giant megaphone available to marketers and a great way to reach a lot of people at once. Besides, nobody is on TV from our category.

What about the critics who argue that Popchips are not quite as healthy as you claim?
Snacking is for everyone, particularly for people who are health-focused. We’ve seen the biggest single shift in the way people eat over the past 100 years — from three meals a day to snacking every few hours. So even the really health-conscious people are our targets because this is something that satisfies the cravings but doesn’t have the after-effects. We’re also constantly introducing new varieties like the veggie chips. It’s not a functional food, and it is not going to replace your post-workout protein shake, but it is going to satisfy your craving when you want a snack.

What’s next?
There is a huge business in spicy, flaming hot varieties. It is the second-most popular and fastest-growing category among salty snacks. FritoLay has a gigantic share of the category, and they do an amazing job in every facet of the business, but we have an opportunity to cater to people in the “better for you” category. So we are introducing the “Crazy Hot” flavor this summer and have big activations around it. We will keep launching new products and engaging with consumers through digital and TV and continue to work with our retail partners to execute in-store.


Katy Perry Clearly Isn't Impressed by Orlando Bloom's Mother's Day Tribute to Her

Katy Perry is even more modest than we realized, as she apparently doesn't have time for Orlando Bloom to sing her praises.

The 44-year-old Carnival Row star took to Instagram on Sunday, May 9 to share a heartfelt message for his fiancée on her first Mother's Day since the couple welcomed daughter Daisy Dove in August.

As part of the tribute, Orlando—who also shares 10-year-old son Flynn with ex Miranda Kerr—reposted a wacky fan-generated image showing himself holding a miniature version of the mermaid Katy dressed as for a Resorts World Las Vegas ad campaign last month.

"Got myself a real catch [fish and heart emojis]," he wrote about Katy. "Sending love and respect to all the amazing people who have shaped our lives, supported us and loved us unconditionally. Happy Mother's Day."

However, Katy's comment proved she was hoping Orlando would demonstrate his affection for her in a more practical way. "baby pls can you bring me a bengal spice tea," the 36-year-old "Firework" singer hilariously and unsentimentally wrote.

Certainly, no one can blame the mom for wanting a mug of the soothing, chai-style tea, especially since she was set to film American Idol later that day. And while Orlando didn't respond to her comment, and there was no further clarification on whether she was referring to a previous request for him to deliver the drink, plenty of her fans got a kick out of her message.

One fan replied, "omg the best tea flavor ever! Also makes a real good iced sweet tea." A different individual added, "make that two please. Hehe."

A third follower wrote, "best response to a Husband/boyfriend ever!"

Orlando can take solace in knowing his original post didn't go completely ignored, as Demi Lovato responded to it with three crying-while-laughing emojis.

Clearly, Katy and Orlando have a playful relationship in which they can tease and joke around with each other. After all, her comment here is reminiscent of one Orlando himself wrote on her post from last month while she was showing off a new hairstyle.

"Baby," the Pirates of the Caribbean actor commented at the time, "we're all out of oat milk." In other words, perhaps Orlando has no one to blame but himself for setting the tone of this nonchalant feedback.

Still, Katy took the time to share her excitement about Mother's Day in her own way. On May 9, she tweeted, "i found everything i was ever searching for when i became a mother. so grateful for that profound, deep love and honored to join the mama club. happiest Mother's Day."


PR Insider: The Changing Relationship Between Celebrities and Brands

When we turn on the TV or flip through a magazine, surf the Internet or scroll through Twitter, it is impossible to consume media without seeing a celebrity plugging, promoting or pushing a product. This is not new. Celebrity endorsements arguably date as far back as Marie Antoinette endorsing cake. However, what is new is the way celebrity partnerships are taking shape.

We live in a celebrity-fixated world where celebrity endorsements have become common practice for advertisers, marketers and PR professionals. They provide brand recognition, create buzz and help drive sales. Since the early 20th century, radio programs had brand sponsors, and hosts grew to be associated with their sponsor’s products. In the decades that followed, we started to see movie and television stars appearing in endorsements for tobacco brands, athletes appearing on the front of Wheaties boxes, and even Hunter PR’s own client, Jell-O, in partnership with Bill Cosby - one of the longest spokesperson relationships in history dating back to 1974.

Celebrity endorsements as we’ve known them are undergoing a transformation, from one-and-done deals to more authentic, long-term and immersive relationships. The traditional approach of hiring one spokesperson for one branded effort has allowed brands to generate a quick level of awareness and meet campaign reach goals. If done correctly, borrowing the equity of a celebrity’s image lends a brand instant clout – whether simply through their social media channels or a more robust relationship filled with media support and brand advocacy.

The question becomes: is instant, maybe momentary clout enough? If you are looking to scratch the surface with a short-term relationship, why not? Find a celebrity that fits the essence of your brand, is media relevant and within budget and you’ve hit a potential bull’s eye. However, if surface compatibility is not enough and you are looking to build long-term momentum for your brand, then perhaps consider a deeper, more meaningful partnership.

As relationships between celebrities and companies evolve and deepen, we are seeing celebrity and brand relationships evolve from dating towards marriage. Fancy titles are afoot, from brand ambassador to chief creative officer to creative consultant and even inventor. As you peel back the layers of these partnerships, you find a more substantive collaboration with a greater upside – for the celebrity, the brand…and the consumer.

Recently, we have seen companies bestow these titles on the likes of Katy Perry for PopChips, in which she has had a hand not only in creating her own signature flavor that captures her love for popcorn, but as an investor as well. When Polaroid signed on Lady Gaga as the Creative Director and Inventor for its specialty line, the expectation was for her to leverage her unique sense of style, design and influence with her legion of loyal followers to help contemporize (and digitalize) Polaroid. And, another good model of a successful teaming is that of Jennifer Aniston and Living Proof hair products. Known for her signature hairstyle on “Friends,” a partnership with a hair care company is an obvious, and more importantly, authentic fit for Aniston. As not only the face of Living Proof, Aniston is also a part owner of the company, tapping into both her entrepreneurial and creative sides.

With these deeper relationships, there is of course the intangible, the amount of buzz created instantaneously for a product by the celebrity partner. But, beyond the “cool factor,” with a vested interest in a brand or business, celebrities —especially those who are given the freedom to use their creativity— are more committed to a company’s success. This model does not limit the celebrity’s endorsement to what is contracted in an agreement, but provides the celebrity with the freedom and hopefully the desire to get behind a brand and fervently promote it to his/her fan base, ultimately the brand’s target consumer. And, let’s not forget the direct line to the celebrity’s influential professional and personal networks. The results of these relationships, when the perfect union is formed, can be invaluable. Just like any celebrity endorsement deal, these partnerships must be made selectively and can perhaps become a long and happy marriage, which like any real world partnership requires a level of sustained commitment to stand the test of time.


Get In The Holiday Spirit With These 9 Celeb Recipes and Cookbooks

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Whether you've recovered from the madness of Thanksgiving or still don't want to be bothered with cooking, we've got a treat for you!

We called upon our celeb friends who know how to cook up memorable holiday meals that the whole family will enjoy. No more scrolling aimlessly on Pinterest trying to find a foolproof holiday meal recipe when you have the kitchen expertise of celebs like RHONY's Jill Zarin or Blue Blood's Bridget Moynahan.

With more time at home this holiday season, there's no better way to pass the time than learning a new recipe to serve at your next holiday gathering. Even if you haven't baked since the banana bread days of quarantine, these 9 celeb recipes and holiday anecdotes will make you want to put that apron back on!

Keep scrolling to get some delicious inspiration from your favorite celebrities!

"Here is my mom's special "Betty's Biscuits" recipe, which I cherish, as it is in her own handwriting. We make them every holiday. I used to make them with her as a little girl and now I make them with my daughter. Makes me feel like any mom is still with us in some way."

Ingredients: 2 cups self-rising flour, 2 tsp baking powder, 2 tbsp confectioner's sugar (10x) or granulated sugar, 1/3 to 1/2 cup solid Crisco, 1 cup buttermilk

  • Mix flour, sugar, baking powder and Crisco (crunch up with hands).
  • Roll out on waxed paper with rolling pin.
  • Cut with cutter.
  • Bake on greased sheet in pre-heated oven 400°- 425° until brown.

Jill Zarin's Famous Chicken Soup (Matzo Balls optional)

"I can't tell you how many people ask me for this recipe. This soup brings so many good memories of family holidays and of course every year everyone says it was the best. Of course I'm thinking, was it bad last year? Lol. I also make it when someone doesn't feel well. Somehow this can cure almost any common cold. Or at least make it more comfortable. If you have never had one, I can only describe it as a fluff ball filled with chicken soup flavors of carrots, onions and celery. From my family to yours…Happy Holidays!"

Ingredients: One BIG chicken, 2 sticks of celery, Assorted carrot colors - orange if that's all that is available, 3 medium onions, Kosher salt, Pepper, Parsley, Garlic (optional), Dill optional, 1 box chicken stock or 1 packet from Matzo ball soup mix.

  • Preheat the oven to 450°F. Line the bottom of a 9-inch glass pie plate with one of the pie crust sheets.
  • In a large bowl, sift together the sugar, flour, salt, nutmeg, and cloves. Whisk together until thoroughly combined. Add the apple slices to the bowl and toss until the apples are completely coated.
  • Fill the lined pie plate with the apple slices, arrange them as compactly as possible. Depending on the size of the apples you've used, you may have some left over.
  • Spread the butter pieces evenly over the apples. Squeeze the lemon over the apples, being careful to catch and discard the seeds.
  • Center the second crust on top of the pie. Press the edges of the top and bottom crust together, the use a fork to make a uniform pattern all the way around the edge. Trim any extra crust around the edge of the pie. Slice three slits in the top to allow steam to escape.
  • Wrap the edge of the pie crust with wide strip of aluminum foil to prevent the edges from burning. Bake 15 minutes, then reduce the oven temperature to 350°F and bake for 35 minutes more.
  • In a small bowl, whisk together the egg and cream for the egg wash. Remove the pie from the oven and remove the foil. Brush the top of the pie with the egg wash, sprinkle the sugar over the top, and bake for 15 minutes more.
  • Transfer the pie to a wire rack and let cool for at least 10 minutes before serving.

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The RHONY star and designer knows how to give some game-changing life advice! This book is perfect for those moments during the hectic holiday season when you need a timeout to gain some inspiration.

Bridget Moynahan's Apple Pie

"My mother made the most amazing apple pies our whole lives. We all looked forward to it. She of course being old school made crust from scratch. My father, in retirement, took over. He loved making pies. He was a chemist by trade and took pride in making very detailed recipes. He loves making apple pie and the complexity of its flavors. He insisted on several different types of apples. green apples, Macintosh were consistent. He played around with the third type of apple for a different flavor. The butter, sugar cinnamon mixture and the lemon all had to be added at certain times for the optimal flavor. He loved dessert. He took so much pride in his pies. I recently started modifying his pie and even moved it towards a crumble. I started cooking the apples before placing them in the pie shell. I am Even draining the apple juices to cook longer and adding vanilla to create an almost Carmel tone. The first time I made it, I thought. man, my dad would love this!"

Pie Ingredients: 2 frozen pie crust sheets, defrosted, ¾ cup sugar, 3 tablespoons all-purpose flour, 1/8 teaspoon salt, ½ teaspoon freshly grated nutmeg, Dash of ground cloves
1 large Granny Smith apple, peeled, cored, and thinly sliced, 2 large Cortland apples, peeled, cored, and thinly sliced, 2 large McIntosh apples, peeled, cored, and thinly sliced
2 tablespoons cold unsalted butter, dices, ½ lemon

For Egg Wash and Finishing: 1 large egg, 1 tablespoon heavy cream, 1 tablespoon sugar

  • Preheat the oven to 450°F. Line the bottom of a 9-inch glass pie plate with one of the pie crust sheets.
  • In a large bowl, sift together the sugar, flour, salt, nutmeg, and cloves. Whisk together until thoroughly combined. Add the apple slices to the bowl and toss until the apples are completely coated.
  • Fill the lined pie plate with the apple slices, arrange them as compactly as possible. Depending on the size of the apples you've used, you may have some left over.
  • Spread the butter pieces evenly over the apples. Squeeze the lemon over the apples, being careful to catch and discard the seeds.
  • Center the second crust on top of the pie. Press the edges of the top and bottom crust together, the use a fork to make a uniform pattern all the way around the edge. Trim any extra crust around the edge of the pie. Slice three slits in the top to allow steam to escape.
  • Wrap the edge of the pie crust with wide strip of aluminum foil to prevent the edges from burning. Bake 15 minutes, then reduce the oven temperature to 350°F and bake for 35 minutes more.
  • In a small bowl, whisk together the egg and cream for the egg wash. Remove the pie from the oven and remove the foil. Brush the top of the pie with the egg wash, sprinkle the sugar over the top, and bake for 15 minutes more.
  • Transfer the pie to a wire rack and let cool for at least 10 minutes before serving.

The Blue Bloods Cookbook: 120 Recipes That Will Bring Your Family to the Table by Bridget Moynahan & Wendy Howard Goldberg

Homemade clam chowder, cheesecake, apple pies and pizza? Yes please! Enjoy tons of recipes that will make family dinners memorable!


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